GenAI-capable smartphones contributed 6% to global smartphone sales in Q1 2024, a significant increase from just 1.3% in the previous quarter, according to the latest research from Counterpoint’s Global Handset Model Sales Tracker.Â
GenAI capabilities have opened new opportunities for smartphone brands and may potentially drive the market’s growth in the coming years.Â
Premium smartphones (wholesale price >$600) accounted for over 70% of GenAI-capable smartphone sales in Q1. The number of GenAI-capable smartphone models increased from 16 to over 30 during just Q1, indicating brands’ growing interest in this segment.Â
Samsung’s Galaxy S24 series dominated the GenAI-capable smartphone market in Q1, securing the top three spots in the top-10 list for best-selling GenAI-capable smartphones.Â
The Galaxy S24 Ultra was the best-selling GenAI-capable smartphone, commanding over 30% market share, more than the combined share of the next two smartphones.Â
Chinese brands captured six positions in the top-10 list. The Xiaomi 14 and vivo X100 models ranked fourth and fifth, respectively. Leading Chinese brands like Xiaomi, vivo, HONOR and OPPO are aggressively integrating Â
For 2024, we expect GenAI-capable smartphones to contribute 11% of the overall smartphone market as newer use cases arise and consumer awareness increases around the segment.Â